Even if you have a national or international law firm, it’s absolutely necessary to recognize the importance of local SEO for lawyers. This will help potential clients in your area find your firm when they search online. You can use local keywords, create local landing pages, and participate in local events and organizations to improve your law firm’s local SEO.
Why local SEO for lawyers?
As the number of people searching for lawyers online has increased, so has the importance of local SEO for lawyers. Local SEO is a process by which you can improve your law firm’s visibility in search engine results pages (SERPs) for searches that are relevant to your location.
If you’re not visible in local SEO results, potential clients in your area may never find your firm. Local SEO is therefore an essential part of any law firm’s marketing strategy.
How to do local SEO for lawyers
There are a number of ways to improve your local SEO. Some of the most effective methods include:
1. Use Local Keywords
One way to improve your Local SEO is by using local keywords in your website content. Local keywords are terms or phrases that include your city or region. For example, if you’re a lawyer in Los Angeles, you might use local keywords like “Los Angeles lawyer” or “LA law firm.”
2. Create Local Landing Pages
Another way to improve your Local SEO is by creating local landing pages on your website. Local landing pages are pages that are specifically designed for people in your city or region. They include local keywords and focus on local search results.
3. Participate in Local Events and Organizations
Another great way to improve your local SEO is by participating in local events and organizations. This helps you get involved with the local community and shows potential clients that you’re an active member of the local business community.
4. Optimize Your Google My Business Listing
Another important local SEO tactic is to optimize your Google My Business listing. Your GMB listing is what appears in Local search results when someone searches for your law firm.
5. Get Reviews from Local Clients
Reviews are an important part of local SEO. When potential clients see positive reviews from other local clients, they’re more likely to contact your firm.
The local SEO strategy of any legal practice is crucial. You can reach more potential clients and develop your business by enhancing your local SEO. If you need help getting started, consider working with a local SEO expert. They can help you create a customized plan to improve your local SEO and get you on the path to success.
Examples of local SEO success stories
It’s no secret that local SEO can be a powerful tool for lawyers. But don’t just take our word for it – check out these examples of local SEO success stories from law firms around the country.
1. Joseph & Kirschenbaum, LLP
This New York-based law firm specializes in employment law and class action lawsuits. In 2016, they decided to focus on local SEO and hired a company to help them improve their local ranking. The results were impressive – within just 6 months, they saw a 400% increase in local traffic and a 50% increase in phone calls.
2. James H. Hill, III, P.A
This North Carolina-based law firm focuses on personal injury cases. In 2017, they hired a local SEO company to help them improve their local ranking. After just 3 months, they saw a dramatic increase in local traffic and phone calls.
3. The Simon Law Firm, P.C.
This Missouri-based law firm specializes in personal injury cases. In 2015, they decided to focus on local SEO and hired a company to help them improve their local ranking. The results were remarkable: they witnessed a 400% rise in local traffic and a 50 percent rise in phone inquiries within just 6 months.
These are just a few examples of local SEO success stories from law firms around the country. If you’re looking to improve your local SEO, take inspiration from these firms and consider working with a local SEO company. With their help, you can achieve similar results and take your law firm to the next level.
The future of local SEO
local SEO is always changing and evolving. As new local SEO tactics emerge, it’s important to stay on top of the latest trends and updates. Here are a few local SEO trends that you should keep an eye on:
1. The Increase in Local Mobile Searches
Another local SEO trend that you should be aware of is the increase in local mobile searches. Local mobile searches are searches that are performed on a mobile device with the intention of finding local businesses or services. This trend is being driven by the increasing popularity of smartphones and the growing number of people who use them to search for local businesses.
2. The Growth of Local Listings and Directories
Local listings and directories are another local SEO trend that you need to be aware of. Local listings are online directories that list local businesses, such as law firms. These listings often include important information about the business, such as the address, phone number, hours of operation, etc. Local directories are similar to local listings, but they also include user-generated reviews and ratings.
3. The Expansion of Local Search Ads
Lastly, local search ads are another local SEO trend that you should keep an eye on. Local search ads are paid advertisements that appear in the local search results. These ads are a great way to improve your visibility and attract more local customers.
All in all…
By optimizing your law firm for local search, you’ll be able to reach more potential clients and grow your business. If you’re not sure how to get started, consider working with a local SEO expert. They can help you create a customized plan to improve your law firm’s local SEO and get you on the path to success. Here at STOIC DESIGN, we take great pride in providing the best local SEO, specializing in local law firms. Contact us here for a free quote today!