Urban Bricks had been in business for over 10 years and their old website was outdated and did not reflect their high-quality product. Their CEO/Franchisor hired us to design a new website that would be more user-friendly and convey their brand better. We started by conducting user research and interviews with Urban Bricks customers to understand what they were looking for on the website. We then created wireframes and prototypes to design a website that would be easy to navigate and meet the needs of Urban Bricks customers. We also worked with Urban Bricks to systemize their website so that it would be easy to update and manage. The final website is responsive, user-friendly, and reflects the quality brand of Urban Bricks Pizza.
After 8 weeks after launching the new site, Urban Bricks went from an 80% bounce rate down to an impressive 40% bounce rate.
A bounce rate is the percentage of people who click off the page right away, typically because it loads too slow or the website itself is disengaging.
As a rule of thumb, a bounce rate in the range of 26% to 40% is considered an excellent rate, and 41% to 55% is roughly average. 56% to 70% bounce rate is higher than average, but may not be cause for alarm. Bounce rates higher than 70% are concerning for sites outside of blogs, news, events, etc.
Urban Brick’s website has received positive feedback from customers, Franchisees, and their corporate investors since its launch in April 2021 and has increased sales and traffic to its locations across the US. We feel pretty darn good to have helped the Urban Bricks business owners increase their sales during the pandemic. Urban Bricks Franchisees, franchisors, and customers are thrilled with the new website.